biomarketing

BioMarketing

Facial analysis solutions for targeted marketing

biomarketing

Face analytics is useful as a means of detecting and identifying an individual, but it is also an excellent tool for learning more about your customers. With facial analysis technology it is possible to classify individuals based on their physical appearance and then use that information for interactive, targeted marketing.

Our facial marketing solution extracts individual’s characteristics such as age range, gender, ethnicity, use of glasses, and facial expression. This technology yields excellent performance with frontal or almost frontal faces.

Herta’s facial marketing provides enormous added value to advertising systems, by assessing the segmentation of the target audience. This way, advertisements are projected to the actual targets of a campaign.

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