April 5, 2022

4 reasons why facial recognition is important in sports events

How can I use facial recognition in sport stadiums?

Sports stadiums are often subject to vandalism and, as places where large numbers of people congregate, any incident can have serious consequences for the safety of those attending.

Prevent access of non granted people

Conventional security systems in charge of detecting altercations cannot limit the access of specific people to the stadiums due to the fact that the entrances are not usually nominative. Ensuring a safe entrance to the stadium is critical, as it’s a very sensitive area where many people gather together while waiting for doors to open.

To prevent blacklisted people from entering, stadiums or events install access control systems that scan all faces as they enter, even recognizing them when wearing a face mask and making sure they are wearing it, while automatically denying access to previous offenders.

In this way, only those who break the law will have this recognition, since the rest of the attendees who have not committed any infringement before, will remain anonymous to the software.

Higher security during the event

In the event that facial analysis is not used at the entrances, this technology allows scanning a stand or a crowd and instantly detecting people on a blacklist. In this way, in combination with a good quality of video surveillance cameras, it is possible to analyze all the faces in real-time and send an alert if the presence of any person whose entry to the premises is not authorized, or whose behavior is unwanted, is detected.

In combination with a VMS software, it’s possible to analyze multiple video images after the event at speeds much faster than real-time, enabling a fast and smooth forensic analysis.

Nominative accreditations

Increasingly, event organizers are turning to facial registration techniques to speed up access control at events. This process is not only extremely simple but also allows, at the same time, quick authentication while ensuring greater security in the area where the event is going to take place.

In that sense, the registration process would be the same as always, starting by including the personal data of the person and adding only an image similar to the one of the passport or identification card should be added. In this way, at the time of entry, only one camera would be needed that would allow face-by-face analysis in a non-invasive and fast way.

Attendee statistics

Another application in this industry is crowd scanning for demographic data so that ads can be properly targeted to the demographic that is present on that specific day. This data is fully anonymized to provide organizations with valuable information while protecting the privacy of fans and attendees.

On the other hand, you can also have very complete information on the quality of assistance, such as: how many attendees there have been, average dwell time, recurrence, occupancy control, or even which accesses had a greater influx of people.

The benefits that facial recognition technology can bring to the sports and events sector is clear, and this is why many soccer fields and large event organizations already have Herta’s technology to guarantee a better experience for attendees and, at the same, time gain a greater knowledge of your public to optimize your sales strategies.

If this is of your interest, check out our different solutions to learn more about the multiple applications facial recognition software has to offer, or book your free demo and one of our representatives will get back to you almost as fast as our software!

Written by: Laura Blanc | CMO, Herta

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