December 20, 2023

FUTURE: Transforming Security with Cutting-Edge EU-Recognized Excellence

Barcelona, 05/12/2023 – Herta, a world-leading facial analysis company, proudly announces the launch of FUTURE, its groundbreaking project in the realm of security technology, and its emergence from the prestigious recognition of EU Seal of Excellence. This acknowledgment underscores FUTURE’s commitment to innovation and excellence in revolutionizing the landscape of security technology.

The FUTURE project, developed within the European Union framework, embodies the pinnacle of technological advancement in video surveillance, crowd behavior analysis and facial recognition systems. This recognition by the EU Seal of Excellence highlights the project’s commitment to meeting the highest standards of innovation, sustainability and social impact.

FUTURE’s revolutionary approach to security technology incorporates three core pillars: Video Surveillance on the Edge, Crowd Behavior Analysis, and Face Recognition of Suspects and Terrorists. By harnessing cutting-edge technologies and leveraging advanced algorithms, FUTURE aims to redefine security measures by providing real-time threat detection and proactive prevention strategies.

The EU Seal of Excellence, awarded to FUTURE, recognizes the project’s pioneering efforts in enhancing security while respecting privacy and human rights within the European context. It represents a validation of the project’s vision, innovation and potential societal impact.

“We are honored to receive the EU Seal of Excellence, acknowledging our commitment to technological innovation and ethical security solutions,” stated Javier Rodríguez, CEO at Herta. “This recognition fuels our dedication to pushing the boundaries of security technology while ensuring ethical and responsible implementation in safeguarding communities.”

FUTURE’s commitment to excellence and ethical practices cements its position as a leader in the field of security technology. By harnessing innovation and embracing the values of privacy and human rights, FUTURE continues to spearhead advancements that prioritize safety and security without compromising individual freedoms.

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