November 25, 2021

The video analytics solution every retail company should have

Herta launches a new version of BioMarketing that provides real-time information on customer behavior and business performance

BARCELONA, November 22, 2021 – Herta launches a new version of its marketing solution that now displays a control panel with relevant information about the behavior of visitors in a business.

The new version of BioMarketing has a Dashboard that shows real-time information on the performance of a business and allows you to view online data on the number of visitors and their recurrence, the average dwell time or the level of occupancy.

The information of the new product allows to have a deeper description of the different visitor profiles, as well as to be able to identify the ideal buyer in certain areas of interest. In addition, thanks to its statistics filter by dates, it also allows the user to measure the impact of the seasonal campaigns carried out in each center, thus helping to maximize the return on investment with a detailed analysis even by the hour.

Herta is currently in the most innovative stage in its history. With more than ten years of experience in the market and clients around the world, adapting both to the post-pandemic world and to the new needs of its ecosystem of partners and users, strengthens the company to continue leading the field of facial recognition and artificial intelligence.

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